Product placement in an 'exciting' new way

Although millions of dollars are spent every year on finding new marketing opportunities, an obvious place for product placement has only been discovered recently. The porn industry is making even more money now that clothing brands decided to try a new and naughty way of advertising. In a time when scientific research is sabotaged because too many men have watched porn, this seems like a logical evolution. When a girl is taking off her H&M clothes , the durex pack of condoms on the night table might not be the thing that turns you on, but marketers can be quite sure you paid attention to every detail on the screen.

Source 1: http://www.utne.com/2000-08-01/PorntoSellProductPlacementMeetsPornMovies.aspx
Source 2: http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20091203_075