After four years Apple is likely to throw Ford from its leading position in the brandcameo listing. This list counts the appearances of brands in the top films of the last year. Since 2005 the golden necklace shimmered on Ford’s body work, while apple had to satisfy itself with the inferior podium places. But with the current figures (appearances for Apple 18 , Ford 12 and Budweiser 11) and just one month of 2009 ahead, there is little chance that Apple is going to slip his lead.
The films in which the most famous apple on the planet stole the spotlight are spread over an wide range of styles. From the teenage movies 17 again and Hannah Montana the movie, to fiction pictures such as Watchman or The transformers to end up even in Walt-Disney’s G-force.
Let’s hope for them that the annual sales numbers are as representative as the numbers here.
Toon Boermans
www.brandchannel.com
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