A lead role for product placement.

The importance a certain product has in the storyline of a movie makes a difference in it’s recognizability. Therefore it’s necessary you adjust your product placement to the needs of your company.

When a product is important to the story, used by a character or important to the plot, the viewer will specifically remember the brand thus creating awareness. The background role is more subtle, the audience doesn’t actively remember the product but still they are more likely to buy it.

Small companies trying to create brand awareness should give their product the biggest and also most expensive role possible. The already well-known brands are best of with the smaller less expensive background roles.

Philippe Blancquaert